Turning data into clearer business decisions.
Hi, I’m Ron. I work across business analytics, marketing, growth, and strategy. I help businesses understand performance, uncover what’s driving it, and turn data into clearer decisions and practical next steps.
About Me
My work has always sat close to the decisions businesses need to make.
I started out coordinating projects for an ecommerce agency, which gave me early exposure to how online businesses operate across marketing, ecommerce, and day-to-day execution. I later moved into ecommerce and operations roles, where I found myself naturally gravitating toward the numbers behind the work.
That interest grew when I began building simple reports and dashboards to help teams make sense of their performance. As my marketing experience expanded, so did the questions I wanted the data to answer. Not just discovering what happened, but why it happened, what mattered most, and what we should do next.
Today, I work across business analytics, marketing, growth, and strategy. I use data to investigate performance, identify opportunities, build reporting and analytical frameworks, and help turn findings into practical business decisions.
I’m also currently pursuing a Master’s in Business Analytics, strengthening the technical side of that work while continuing to apply what I learn to real business problems.
Selected Work
A selection of analytics projects, business analyses, and decision-support work focused on understanding performance and improving decisions.
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Executive Performance & Diagnostic Reporting
View Project →: Executive Performance & Diagnostic ReportingBuilding a reporting framework that goes beyond topline KPIs to explain what changed, identify performance drivers, and focus attention on what matters next.
Latest Insights
Ideas and practical observations on analytics, marketing, growth, and better business decision-making.
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A Dashboard Isn’t the End Product — Better Decisions Are
Read More →: A Dashboard Isn’t the End Product — Better Decisions AreI work in marketing, specifically as a full-stack marketer, but data has always been one of the areas I naturally gravitate toward. I had already built several internal dashboards using Google Sheets and Apps Script. Google Sheets acted as both the reporting layer and, in many cases, the database itself. Sometimes the raw data lived…
Work With Me
If you’re looking for help making sense of performance, identifying growth opportunities, or turning data into clearer decisions, I’d be happy to hear what you’re working on.