Turning data into clearer business decisions.
Hi, I’m Ron. I work across business analytics, marketing, growth, and strategy. I help businesses understand performance, uncover what’s driving it, and turn data into clearer decisions and practical next steps.
About Me
My work has always sat close to the decisions businesses need to make.
I started out coordinating projects for an ecommerce agency, which gave me early exposure to how online businesses operate across marketing, ecommerce, and day-to-day execution. I later moved into ecommerce and operations roles, where I found myself naturally gravitating toward the numbers behind the work.
That interest grew when I began building simple reports and dashboards to help teams make sense of their performance. As my marketing experience expanded, so did the questions I wanted the data to answer. Not just discovering what happened, but why it happened, what mattered most, and what we should do next.
Today, I work across business analytics, marketing, growth, and strategy. I use data to investigate performance, identify opportunities, build reporting and analytical frameworks, and help turn findings into practical business decisions.
I’m also currently pursuing a Master’s in Business Analytics, strengthening the technical side of that work while continuing to apply what I learn to real business problems.
Selected Work
A selection of analytics projects, business analyses, and decision-support work focused on understanding performance and improving decisions.
-
Executive Performance & Diagnostic Reporting
View Project →: Executive Performance & Diagnostic ReportingBuilding a reporting framework that goes beyond topline KPIs to explain what changed, identify performance drivers, and focus attention on what matters next.
-
Product Trend Scoring Model
View Project →: Product Trend Scoring ModelCombining behavioral and sales signals into a weighted scoring model to identify products gaining momentum and support better merchandising decisions.
Latest Insights
Ideas and practical observations on analytics, marketing, growth, and better business decision-making.
-
Crafting a Unique Personal Brand
Read More →: Crafting a Unique Personal BrandUnderstanding Personal Branding Personal branding is more than just an online presence; it is about creating a distinctive identity that reflects your professional ethos and sets you apart in your field. In today’s competitive landscape, a strong personal brand can be the key to unlocking growth opportunities and establishing credibility with your audience. The Elements…
-
Unlocking Business Insights Through Data
Read More →: Unlocking Business Insights Through DataUnderstanding Business Analytics Business analytics is an essential tool for driving growth and strategy in today’s fast-paced market. By analyzing data, businesses can identify trends, measure performance, and make informed decisions. The core of analytics lies in transforming raw data into actionable insights that can help guide a company’s direction. Marketing Strategies Leveraging Data Data-driven…
Work With Me
If you’re looking for help making sense of performance, identifying growth opportunities, or turning data into clearer decisions, I’d be happy to hear what you’re working on.