About Me

My work has always sat close to the decisions businesses need to make.

I started out coordinating projects for an ecommerce agency, which gave me early exposure to how online businesses operate across marketing, ecommerce, and day-to-day execution. I later moved into ecommerce and operations roles, where I found myself naturally gravitating toward the numbers behind the work.

That interest grew when I began building simple reports and dashboards to help teams make sense of their performance. As my marketing experience expanded, so did the questions I wanted the data to answer. Not just discovering what happened, but why it happened, what mattered most, and what we should do next.

Today, I work across business analytics, marketing, growth, and strategy. I use data to investigate performance, identify opportunities, build reporting and analytical frameworks, and help turn findings into practical business decisions.

I’m also currently pursuing my Master’s in Business Analytics, strengthening the technical side of that work while continuing to apply what I learn to real business problems.

That thinking is also where the name StartSimplified comes from. Businesses have more data, tools, and technology available to them than ever, but more does not always mean clearer. I believe the best place to start is by simplifying the problem, understanding the decision that needs to be made, and then using the right data and tools to support it.

For me, StartSimplified is about making complex business questions easier to understand and act on.