My Work
A collection of analytics, ecommerce and growth projects focused on understanding what is happening, why it is happening, and what to do next.
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Executive Performance & Diagnostic Reporting
View Project →: Executive Performance & Diagnostic ReportingBuilding a reporting framework that goes beyond topline KPIs to explain what changed, identify performance drivers, and focus attention on what matters next.
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Product Trend Scoring Model
View Project →: Product Trend Scoring ModelCombining behavioral and sales signals into a weighted scoring model to identify products gaining momentum and support better merchandising decisions.