Selected Work
Performance Dashboard
A selection of dashboards, analyses, and strategic work built to make performance clearer and decisions more practical.
Marketing Analysis
A focused performance dashboard connecting revenue, customer behaviour, and operating metrics so teams can see what is changing and why.
Growth Model
A marketing analysis that traces campaign activity through acquisition and conversion, highlighting where attention, budget, and effort create the greatest return.
Strategy, Simplified
A growth model translating business questions into scenarios, assumptions, and next steps that support clearer planning without burying the story in complexity.