Latest posts
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When Better Numbers Don’t Necessarily Mean Better Business Performance
An increase in conversion rate, higher AOV, stronger revenue, or a reduction in customer acquisition costs would generally be good news in a business performance report. These are among the indicators companies regularly monitor to understand whether their operations and strategies are producing results. It’s also natural to associate improving metrics with improving performance. After…
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The Data Moat: The Business Advantage You May Already Have
As AI makes software and analytical tools more accessible, businesses may already possess a competitive advantage that’s harder to replicate. This article explores the concept of a data moat, the potential value of accumulated business information, and why turning that data into better decisions matters more than simply collecting it.
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What I Started Asking Before Choosing an AI Tool
Before taking my master’s in business analytics, I was comfortable letting AI do most of the work. If a tool could automatically recommend products and help increase sales, that sounded useful enough to try. I understood the potential benefits, but I didn’t spend as much time asking how it generated those recommendations or what data…
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A Dashboard Isn’t the End Product — Better Decisions Are
I work in marketing, specifically as a full-stack marketer, but data has always been one of the areas I naturally gravitate toward. I had already built several internal dashboards using Google Sheets and Apps Script. Google Sheets acted as both the reporting layer and, in many cases, the database itself. Sometimes the raw data lived…