Latest posts
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Are We Automating Faster Than We’re Thinking?
Lately, I’ve been noticing how much of the conversation around AI has shifted toward automation. Almost every week, there’s a new tool, feature, or capability promising to make something faster, easier, or completely autonomous. On LinkedIn, I’ve come across marketers experimenting with AI systems that can manage advertising campaigns, optimize budgets, and make decisions with…
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What I Started Asking Before Choosing an AI Tool
Before taking my master’s in business analytics, I was comfortable letting AI do most of the work. If a tool could automatically recommend products and help increase sales, that sounded useful enough to try. I understood the potential benefits, but I didn’t spend as much time asking how it generated those recommendations or what data…
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A Dashboard Isn’t the End Product — Better Decisions Are
I work in marketing, specifically as a full-stack marketer, but data has always been one of the areas I naturally gravitate toward. I had already built several internal dashboards using Google Sheets and Apps Script. Google Sheets acted as both the reporting layer and, in many cases, the database itself. Sometimes the raw data lived…